Work. Happy.
Manager, Industry Analysis
Location:
Dublin
Salary
€63,083 - €100,333
Type
Permanent, Full-Time
Closing Date
03/04/2024

JOB PURPOSE

Fáilte Ireland have an exciting opportunity for a Manager, Industry Analysis. The role concentrates on unlocking the potential of tourism in Ireland using evidence-based insights into the tourism’s industry performance and developmental needs.

The role concentrates on applying a strong set of analytical skills as follows:

  • To use evidence-based metrics and data to monitor the tourism’s industry performance and developmental needs.
  • To manage a programme of data analysis and related studies to better understand and resolve developmental challenges facing the tourism sector.
  • To provide strategic advice and support to Fáilte Ireland as it seeks to leverage opportunities to support tourism development based on industry performance data.
  • To provide data and insights to industry, developing an understanding of sector performance and insights on how they can apply this to improve performance
  • Working with key stakeholders develop an agreed narrative on tourism and sectoral performance
  • To support the Head of Division and other team members.

The successful candidate will have specific responsibility for generating and communicating insights to help the Irish tourism industry develop and maintain world class standards of business management and operation.

JOB DESCRIPTION

PRIMARY OBJECTIVES/KEY RESPONSIBILITIES

Strategic Thinking & Generating Insights

  • Help the organisation set clear goals and KPIs that are aligned with Fáilte Ireland’s corporate objectives and establish robust, measurable ways to review performance against these objectives and appropriate international benchmarks.
  • Oversee, design and develop surveys, questionnaires and other data gathering vehicles (qualitative and quantitative).
  • Share data and insights with industry in an impactful way.
  • Analyse and interpret qualitative and quantitative research data to identify patterns, solutions and insights that can be actioned.
  • Undertake appropriate desk research to support projects as required.
  • Identify or access appropriate data sources to support the analysis work programme.
  • Ensure that the appropriate amount of data is collected to achieve agreed objectives.
  • Contribute to the strategic thinking of the division and the development of its plans.

Project Management

  • Oversee the delivery of an industry analysis work programme to inform policy formulation and top level decision making.
  • Manage a portfolio of annual and ad hoc trade research and/or insight projects for Fáilte Ireland.
  • Develop clear project specifications and project briefs to ensure that the scope of the project, timelines and budget are all clearly defined and appropriate to the issues at hand.
  • Write requests for tender as required, often in consultation with project stakeholders.
  • Monitor the quality and delivery of the work programme.
  • Manage and successfully engage in multiple projects simultaneously.

Communicating Insights

  • Develop communications plans for the division’s work programme.
  • Deliver insightful outputs either directly or working with external agency partners/suppliers.
  • Deliver impactful presentations on findings at insight workshops.
  • Translate data into meaningful, digestible messages for a variety of audiences that help them to action the insights arising and to make better informed decisions.
  • Work closely with Fáilte Ireland’s Communications Unit to ensure maximum impact of insight delivery with trade and internal stakeholders.

Stakeholder Management

  • Identify and build strategic partnerships with third-party organisations across various sectors who can help us better understand the market and its performance (e.g., CSO, financial intermediaries, etc.).
  • Build key external stakeholder relationships including agency partners/suppliers, tourism trade bodies, local authorities, Tourism Ireland and Tourism Northern Ireland.
  • Ensure that the project deliverables meet the needs of all relevant stakeholders.

Team Management & Development

  • Along with other members of the team, build an appropriate high-performance culture.
  • Develop the skills of the team to maximise their potential.
  • Role model and coach the team in collaborative working across projects and with internal and external stakeholders.
  • Manage all staff reporting to the position.
  • Conduct Performance Reviews in line with Fáilte Ireland policy.
  • Managing procurement and budgeting processes within agreed policy.

Carry out all other duties as required and participate as a full member of the Economic & Industry Analysis team by supporting different interrelated work projects, as required, from time to time.

This role requires occasional travel, with attendance at regional locations.

PERSON SPECIFICATION

The successful candidate will have the following:

  • Leadership and management skills.
  • Ability to work collaboratively across functions.
  • Strong relationship management of agencies/ suppliers and a range of external partners.

ESSENTIAL CRITERIA

In order to be eligible to apply for this role you have/demonstrate in your application form the following

  • A minimum of 5 years work experience in a role(s) that demonstrates principles, practices, methodologies, and techniques in business management within one of the following settings:

○ consumer/research agency

○ business consultancy

○ business advisory organisation

○ an industry focused public body

○ or have similar work exposure required of this position.

  • Experience will include familiarity with research, insight development, digital marketing strategy, integrated marketing communications and measurement / evaluation.
  • A high level of competency in Word, Excel, PowerPoint, Power BI, Tableau or similar systems.

This is required to prepare professional presentations, reports and similar for end users.

  • Experience undertaking, commissioning, or managing industry/business analysis research in an applied work environment.
  • Experience of senior stakeholder engagement, with a demonstrable ability to influence and communicate complex data in an impactful way.

QUALIFICATIONS/MANDATORY TRAINING

  • A professional qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential (Business, Administration, Project Management, Statistics or a related area of expertise).

DESIRABLE CRITERIA

  • Knowledge of the tourism industry and/or hospitality industry.
  • Experience of delivering end-to-end industry analysis projects with multiple stakeholders.
  • A professional Qualification (minimum Level 8 under the QQI Framework) in a related discipline.

KEY COMPETENCIES

  • Decision Making (with a particular focus on problem solving and analytical skills)
  • Managing Relationships (in particular influencing at a senior level)
  • Strategic thinking
  • Commercial Awareness

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